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ID361341
Title ProperModelling the effects of brand placements in movies: An investigative study of event type and placement type.
LanguageENG
AuthorChavadi (Chandan A) ;  Menon (Sindhu R) ;  Sirothiya (Monika)
`In' analytical NoteVision : Journal of Business Perspective 23(1) Mar 2019 pp 31-43
Journal SourceVision : Journal of Business Perspective 2019-03 23, 1
Classification NumberX:26
Key WordsBrand placement: Movies: Event type: Placement type ;  Movies: Event type: Placement type: Brand placement ;  Event type: Placement type: Brand placement: Movies ;  Placement type: Brand placement: Movies: Event type