| ID | 361359 |
| Title Proper | Effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and Hybrid model. |
| Language | ENG |
| Author | Johnson (Johney) ; Thomas (Tijo) |
| `In' analytical Note | Vision : Journal of Business Perspective 23(3) Sep 2019 pp 275-286 |
| Journal Source | Vision : Journal of Business Perspective 2019-09 23, 3 |
| Classification Number | X:513 |
| Key Words | Trustworthiness: Celebrity endorsement: Advertisement ; Celebrity endorsement: Advertisement: Trustworthiness ; Advertisement: Trustworthiness: Celebrity endorsement |