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ID361378
Title ProperBrand experience and brand equity.
LanguageENG
AuthorBeig (Faseeh Amin) ;  Nika (Fayaz Ahmad)
`In' analytical NoteVision : Journal of Business Perspective 23(4) Dec 2019 pp 410-417
Journal SourceVision : Journal of Business Perspective 2019-12 23, 4
Classification NumberX:321
Key WordsBrand experience: Brand equity: Marketing: Customer experience ;  Brand equity: Marketing: Customer experience: Brand experience ;  Marketing: Customer experience: Brand experience: Brand equity ;  Customer experience: Brand experience: Brand equity: Marketing