| ID | 361379 |
| Title Proper | Modelling the effects of financial services advertising on financial product purchase: An empirical validation. |
| Language | ENG |
| Author | Sharma (Rishi Raj) ; Dogra (Pallavi) |
| `In' analytical Note | Vision : Journal of Business Perspective 23(4) Dec 2019 pp 418-431 |
| Journal Source | Vision : Journal of Business Perspective 2019-12 23, 4 |
| Classification Number | X:513 |
| Key Words | Financial services: Advertising: Product purchase ; Advertising: Product purchase: Financial services ; Product purchase: Financial services: Advertising |