| ID | 361470 |
| Title Proper | Modelling the effects of creative advertisements on consumers: An empirical study. |
| Language | ENG |
| Author | Chavadi (Chandan A) ; Sirothiya (Monika) ; Arul (M J) |
| `In' analytical Note | Vision : Journal of Business Perspective 24(3) Sep 2020 pp 269-283 |
| Journal Source | Vision : Journal of Business Perspective 2020-09 24, 3 |
| Classification Number | X:513 |
| Key Words | Creativity: Advertisement: Consumers ; Advertisement: Consumers: Creativity ; Consumers: Creativity: Advertisement |