| ID | 361474 |
| Title Proper | Effect of ethnocentrism and attitude towards foreign brands in purchase decision. |
| Language | ENG |
| Author | Thomas (Tijo) ; Singh (Naveli) ; Ambady (K. G) |
| `In' analytical Note | Vision : Journal of Business Perspective 24(3) Sep 2020 pp 320-329 |
| Journal Source | Vision : Journal of Business Perspective 2020-09 24, 3 |
| Classification Number | X:321 |
| Key Words | Ethnocentrism: Foreign brands: Purchase decision ; Foreign brands: Purchase decision: Ethnocentrism ; Purchase decision: Ethnocentrism: Foreign brands |