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ID361717
Title ProperAnalysing the role of consumer ethnocentrism and social responsibility in the preference of Ayurvedic products.
LanguageENG
AuthorSingh (Sonali) ;  Misra (Richa) ;  Singh (Deepak)
`In' analytical NoteManagement and Labour Studies 43(4) Nov 2018 pp 263-276
Journal SourceManagement and Labour Studies 2018-11 43, 4
Classification NumberX:321
Key WordsConsumer ethnocentrism: Social responsibility: Brand preference: Ayurvedic products ;  Social responsibility: Brand preference: Ayurvedic products: Consumer ethnocentrism ;  Brand preference: Ayurvedic products: Consumer ethnocentrism: Social responsibility ;  Ayurvedic products: Consumer ethnocentrism: Social responsibility: Brand preference