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ID361721
Title ProperEstablishing a strong digital footprint of Millennial consumers in banking.
LanguageENG
AuthorKaul (Dimple) ;  Iyer (Kartik)
`In' analytical NoteIndian Journal of Economics and Business 18(1) 2019 pp 13-24
Journal SourceIndian Journal of Economics and Business 2020-01 19, 1
Classification NumberX62
Key WordsDigital footprint: Millennial consumers: Customer satisfaction: Banking ;  Millennial consumers: Customer satisfaction: Banking: Digital footprint ;  Customer satisfaction: Banking: Digital footprint: Millennial consumers ;  Banking: Digital footprint: Millennial consumers: Customer satisfaction