| ID | 361733 |
| Title Proper | Examination of the moderation effect of generations on buying behavior of Women: A special focus on Fashion apparel. |
| Language | ENG |
| Author | Singh (S.P) ; Khandai (Sujata) ; Yadav (Renu) |
| `In' analytical Note | Indian Journal of Economics and Business 18(1) 2019 pp 147-166 |
| Journal Source | Indian Journal of Economics and Business 2020-01 19, 1 |
| Classification Number | X:321 |
| Key Words | Buying behavior: Women: Fashion apparel ; Women: Fashion apparel: Buying behavior ; Fashion apparel: Buying behavior: Women |