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ID361737
Title ProperEmbracing 'Tangibles' in restaurants to establish service performance- A marketing strategy to sustain competitiveness.
LanguageENG
AuthorKhandai (Sujata) ;  Nanda (Shashi) ;  Bhatia (Archana)
`In' analytical NoteIndian Journal of Economics and Business 18(1) 2019 pp 209-218
Journal SourceIndian Journal of Economics and Business 2020-01 19, 1
Classification NumberX:51
Key WordsTangibles: Restaurants: Performance: Marketing strategy ;  Restaurants: Performance: Marketing strategy: Tangibles ;  Performance: Marketing strategy: Tangibles: Restaurants ;  Marketing strategy: Tangibles: Restaurants: Performance