| ID | 361743 |
| Title Proper | Consumers' buying behavior towards the sales promotion tools in retail outlets. |
| Language | ENG |
| Author | Agarwal (Bhawna) ; Nishtha (Bhushan) |
| `In' analytical Note | Indian Journal of Economics and Business 18(1) 2019 pp 325-341 |
| Journal Source | Indian Journal of Economics and Business 2020-01 19, 1 |
| Classification Number | X:321 |
| Key Words | Consumers: Buying behavior: Sales promotion ; Buying behavior: Sales promotion: Consumers ; Sales promotion: Consumers: Buying behavior |