| ID | 361971 |
| Title Proper | Silk road as a Global Brand. |
| Language | ENG |
| Author | Bhoothalingam (Ravi) |
| `In' analytical Note | ASCI Journal of Management 48(1) Mar 2019 pp 39-47 |
| Journal Source | ASCI Journal of Management 2019-03 48, 1 |
| Classification Number | X411 |
| Key Words | Silk Road: Global Brand ; Global Brand: Silk Road |