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ID362614
Title ProperEnvironment-Friendly products as a CSR strategy and its effect on purchase behaviour of young consumers.
LanguageENG
AuthorSingh, Sweta ;  Kumar, Manish
`In' analytical NoteAbhigyan 39(1) Apr-Jun 2021 pp32-41
Journal SourceAbhigyan 2021-04 39, 1
Classification NumberY5 0b S8
Key WordsEnvironment-friendly products: Corporate social responsibility: Purchase behaviour: Young consumers ;  Corporate social responsibility: Purchase behaviour: Young consumers: Environment-friendly products ;  Purchase behaviour: Young consumers: Environment-friendly products: Corporate social responsibility ;  Young consumers: Environment-friendly products: Corporate social responsibility: Purchase behaviour