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ID362649
Title ProperIndian luxury brands during Covid-19 - Evidence.
LanguageENG
AuthorYadav, Anuradha ;  Narwal, Shivani
`In' analytical NoteGITAM Journal of Management 19(3) Jul-Sep 2021 pp44-63
Journal SourceGITAM Journal of Management 2021-07 19, 3
Classification NumberX:321
Key WordsCovid-19: Luxury brands: Consumer behavior: Pandemic effect ;  Luxury brands: Consumer behavior: Pandemic effect: Covid-19 ;  Consumer behavior: Pandemic effect: Covid-19: Luxury brands ;  Pandemic effect: Covid-19: Luxury brands: Consumer behavior