ID | 365788 |
Title Proper | Effects of visual information and argument conceteness on purchase intention of consumers towards online hotel booking |
Language | ENG |
Author | Shukla, Anuja ; Mishra, Anubhav |
`In' analytical Note | Vision 27(5) November 2023 pp639-649 |
Journal Source | Vision 2023-01 27, 5 |
Key Words | Visual information, Argument concreteness |