| ID | 364424 |
| Title Proper | Below-cost original equipment sales as a promotional means |
| Other Title Information | Dept. of Economics, Univ. of Pittsburgh, Working Paper No. 19, July 1975 |
| Language | ENG |
| Author | Zelenitz, Allan |
| Summary / Abstract (Note) | This paper is largely concerned with demonstrating that below-cost sales of component parts to assemblers of consumer durables can also be looked upon as promotional expenditures. Further, it is contended that these expenditures are justified by the profits subsequently obtained by the parts manufacturers on replacement sales to consumers. |
| `In' analytical Note | In Barnow, Burt S.: The production of primary education in Pennsylvania. [Dept. of Economics, Univ. of Pittsburgh, Working Paper No. 14, May 1975] Pittsburgh, Pennsylvania. Department of Economics, University of Pittsburgh, 1975. |
| Key Words | Product Promotion ; Below-cost Sale of Products |