| ID | 268509 |
| Title Proper | Arduous path to brand loyalty |
| Language | ENG |
| Author | Bawa (Anupam) ; Bhatia (B. S.) |
| `In' analytical Note | Management Review (IIMB) 14 (3) Sep 2002 pp39-45 |
| Journal Source | Management Review (IIMB) 14 (3) Sep 2002 pp39-45 |
| Classification Number | X:51 |
| Key Words | Marketing Strategies ; Market share ; Brand loyalty ; Advertising ; Brand loyalty : Advertising |