| ID | 269452 |
| Title Proper | Surrogate advertising : Needed, a spirited attack |
| Language | ENG |
| Author | Mehta (Pradeep S.) |
| `In' analytical Note | Hindu Business Line 23 May 2003 |
| Journal Source | Hindu Business Line 23 May 2003 |
| Classification Number | X:513 |
| Key Words | Surrogate advertising ; Advertising |