| ID | 291678 |
| Title Proper | Mystery of the missing FMCGs |
| Language | ENG |
| Author | Gokarn (Subir) |
| `In' analytical Note | Business Standard 10 May 2004 |
| Journal Source | Business Standard 10 May 2004 |
| Classification Number | X:321 |
| Key Words | Consumerism : Fast moving consumer goods ; Fast moving consumer goods |