| ID | 316539 |
| Title Proper | From 'volumes' to value |
| Language | ENG |
| Author | Sabnavis (Madhukar) |
| `In' analytical Note | Business Standard 2 Jun 2006 |
| Journal Source | Business Standard 2 Jun 2006 |
| Classification Number | X:8 |
| Key Words | Management : Value based brands ; Value based brands ; Brands : Value based ; Consumer psychology ; Psychology : Consumers |