| ID | 328134 |
| Call Number | X:891:26-513.2.P1/P8 |
| Title Proper | Advertising and firms' performance : An empirical analysis |
| Language | ENG |
| Author | Gupta, Nikhil |
| Publication | Pune, Gokhale Institute Of Politics and Economics, 2008. |
| Description | 59 pp Hb+ 30 cm |
| Series | MA Dissertation, 42 |
| Price. Qualification | GIPE Gift |
| Classification Number | X:891:26-513.2.P1 |
| Key Words | Food Industry ; Textile Industry ; Automobile Industry ; Advertising expenditure ; Advertisement |