| ID | 342211 |
| Title Proper | Understanding value in Indian consumer's purchase of small cars |
| Language | ENG |
| Author | Mittal (Sanjiv) ; Muralie (Sushma) |
| `In' analytical Note | Abhigyan 28 (2) Jul-Sept 2010pp47-59 |
| Journal Source | Abhigyan 28 (2) Jul-Sept 2010pp47-59 |
| Classification Number | X:321 |
| Key Words | Value ; Means end theory ; Dimensions of value laddering ; Small car purchase |