| ID | 345995 |
| Title Proper | Over-the-top approach |
| Language | ENG |
| Author | Sabnavis (Madhukar) |
| `In' analytical Note | Business Standard 6 May 2011 |
| Journal Source | Business Standard 6 May 2011 |
| Classification Number | Y5 0b S8 |
| Key Words | Social behaviour ; Expressiveness : Indians ; Indians : Expressiveness |