| ID | 347256 |
| Title Proper | Reality belies the hype |
| Language | ENG |
| Author | Swamy (Shekhar) |
| `In' analytical Note | Business Line 6 Jul 2011 |
| Journal Source | Business Line 6 Jul 2011 |
| Classification Number | X:321 |
| Key Words | Retail sector ; Consumerism : Retail sector |