| ID | 348168 |
| Title Proper | Advertising likeability and its effectiveness |
| Language | ENG |
| Author | Bamfo (Bylon Abeeku) |
| `In' analytical Note | Indian Journal of Economics and Business 10 (1) Mar 2011pp91-102 |
| Journal Source | Indian Journal of Economics and Business 10 (1) Mar 2011pp91-102 |
| Classification Number | X:513 |
| Key Words | Consumers ; Advertising ; Communication ; Effectiveness ; Likeability |