| ID | 348908 |
| Title Proper | Brand loyalty and satisfaction towards toilet soaps : A study of urban consumers in Warangal district (A. P.) |
| Language | ENG |
| Author | Rana Pratap (V.) ; Sarma (M. S.) |
| `In' analytical Note | Abhigyan 29(3) Oct 2011pp32-42 |
| Journal Source | Abhigyan 29(3) Oct 2011pp32-42 |
| Classification Number | X:321 |
| Key Words | Brand loyalty ; Customer satisfaction ; FMCG ; Product attributes ; Toilet soaps |