| ID | 349200 |
| Title Proper | Validating service convenience scale and profiling customers : A study in the Indian retail context |
| Language | ENG |
| Author | Aagja (Jayesh P.) |
| `In' analytical Note | Vikalpa 36(4) Oct 2011pp25-50 |
| Journal Source | Vikalpa 36(4) Oct 2011pp25-50 |
| Classification Number | X9(b1) |
| Key Words | Artificial neural networks ; Service convenience ; Validation ; Confirmatory factor analysis ; Cluster analysis |