| ID | 350355 |
| Title Proper | Marketing of SME products : A relationship approach |
| Language | ENG |
| Author | Siddiqui (Masood H.) ; Tripathi (Shalini N.) |
| `In' analytical Note | ASCI Journal of Management 41(2) Mar 2012pp76-106 |
| Journal Source | ASCI Journal of Management 41(2) Mar 2012pp76-106 |
| Classification Number | X82 |
| Key Words | Marketing ; SME sector ; SHGs ; Small and Medium-sized Entrepreneurship |