| ID | 350957 |
| Title Proper | Socio-economic and cultural profile and the success of advertising : An empirical study |
| Language | ENG |
| Author | Brajesh Kumar ; Patra (Gouranga) |
| `In' analytical Note | Management and Change 15(1&2) 2011pp121-135 |
| Journal Source | Management and Change 15(1&2) 2011pp121-135 |
| Classification Number | X:513 |
| Key Words | Advertising ; Fast moving consumer goods ; Recognition ; Recall ; Socio-Economic and Cultural Dimension |