ID | 352566 |
Title Proper | Children’s choice of influence strategies in family purchase decisions and the impact of demographics |
Language | ENG |
Author | Ali (Akhter) etc. |
`In' analytical Note | Vision: Journal of Business Perspective 17(1) Mar 2013pp27-40 |
Journal Source | Vision: Journal of Business Perspective 17(1) Mar 2013pp27-40 |
Classification Number | Y11 |
Key Words | Demographics ; Children ; Delhi ; Influence Strategies |