ID | 352896 |
Title Proper | Framework for managing customer knowledge in retail industry |
Language | ENG |
Author | Mukherji (Sourav) |
`In' analytical Note | Management Review (IIMB) 24(2) Jun 2012pp95-103 |
Journal Source | Management Review (IIMB) 24(2) Jun 2012pp95-103 |
Classification Number | X:8 |
Key Words | Knowledge management ; Retail business ; Customer knowledge |