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ID353736
Title Properethics in advertisement : Interventions of law and HR
LanguageENG
AuthorSharma (Sukanya)
`In' analytical NoteSurvey : A Management Journal of IISWBM 53(1&2) Jan-Jun 2013pp117-124
Journal SourceSurvey : A Management Journal of IISWBM 53(1&2) Jan-Jun 2013pp117-124
Classification NumberX:513
Key WordsAdvertising ;  Gender preference ;  Ethical issues ;  Statutory warning