| ID | 353760 |
| Title Proper | Study of brand recall and the effects of various advertising appeals used in the TV advertisements of |
| Language | ENG |
| Author | Vinod Kumar etc. |
| `In' analytical Note | Abhigyan 31(1) Apr-Jun 2013pp62-74 |
| Journal Source | Abhigyan 31(1) Apr-Jun 2013pp62-74 |
| Classification Number | X:513 |
| Key Words | Advertising ; FMCG ; Hindustan Unilever ; Appeal ; HUL |