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ID361754
Title ProperFactors influencing the purchase decision of apparel brands through social media platforms.
LanguageENG
AuthorGupta (Swati) ;  Agarwal (Atul Kumar) ;  Chauhan (Ajay Kumar)
`In' analytical NoteIndian Journal of Economics and Business 18(2) 2019 pp 541-554
Journal SourceIndian Journal of Economics and Business 2020-01 19, 1
Classification NumberX:321
Key WordsPurchase decision: Apparel brand: Social media: Online purchasing ;  Apparel brand: Social media: Online purchasing: Purchase decision ;  Social media: Online purchasing: Purchase decision: Apparel brand ;  Online purchasing: Purchase decision: Apparel brand