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MURALIE (SUSHMA)
(1)
answer(s).
Srl
Item
1
ID:
342211
Understanding value in Indian consumer's purchase of small cars
/ Muralie (Sushma); Mittal (Sanjiv)
Mittal (Sanjiv)
Journal Article
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Key Words
Value
;
Means end theory
;
Dimensions of value laddering
;
Small car purchase
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