Query Result Set
SLIM21 Home
Advanced Search
My Info
Browse
Arrivals
Expected
Reference Items
Journal List
Proposals
Media List
Rules
ActiveUsers:5636
Hits:9889003
Show My Basket
Introduction
Information
Ask Us
Help
Topics
Tutorial
Advanced search
Hide Options
Sort Order
Natural
Author / Creator, Title
Title
Item Type, Author / Creator, Title
Item Type, Title
Subject, Item Type, Author / Creator, Title
Item Type, Subject, Author / Creator, Title
Publication Date, Title
Items / Page
5
10
15
20
Modern View
THOMAS (TIJO)
(3)
answer(s).
Srl
Item
1
ID:
361359
Effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and Hybrid model.
/ Thomas (Tijo); Johnson (Johney)
Johnson (Johney)
Journal Article
0 Rating(s) & 0 Review(s)
Key Words
Trustworthiness: Celebrity endorsement: Advertisement
;
Celebrity endorsement: Advertisement: Trustworthiness
;
Advertisement: Trustworthiness: Celebrity endorsement
Export
2
ID:
361474
Effect of ethnocentrism and attitude towards foreign brands in purchase decision.
/ Thomas (Tijo); Singh (Naveli); Ambady (K. G)
Thomas (Tijo)
Journal Article
0 Rating(s) & 0 Review(s)
Key Words
Ethnocentrism: Foreign brands: Purchase decision
;
Foreign brands: Purchase decision: Ethnocentrism
;
Purchase decision: Ethnocentrism: Foreign brands
Export
3
ID:
358735
Impact of celebrity expertise on advertising effectiveness : The mediating role of celebrity brand fit
/ Thomas (Tijo); Johnson (Johnson)
Johnson (Johnson)
Journal Article
0 Rating(s) & 0 Review(s)
Key Words
Advertising effectiveness : Celebrity endorsement : Kottayam, Kerala
;
Celebrity endorsement : Advertising effectiveness : Kottayam, Kerala
Export