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VIKALPA 42(2) APR-JUN 2017 PP95-110
(1)
answer(s).
Srl
Item
1
ID:
357774
Determinants of anlytics process adoption in emerging economies : Perspectives from the marketing domain in India
/ Banerjee (Arindam); Banerjee (Tanushri)
Banerjee (Arindam)
Journal Article
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Key Words
Marketing sector
;
Economy : Marketing sector
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