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ID: 182207

1000 ways to increase your sales / Tack, Alfred

1954

Tack, Alfred	Book
	0 Rating(s) & 0 Review(s)

Publication	Bombay, B.I. Publications, 1954.
Description	256p.
Standard Number	GIPE Pur..

Key Words

Marketing ; Sales

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Accession#	Call#	Current Location	Status	Policy	Location
255268	X:51/J4/255268	Main	On Shelf	General

ID: 336466

Against tide, but at what cost to rin? / Nair (Latha R.)

Nair (Latha R.)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Advertising : Rin and Tide ; Hindustan Unilever Limited : Rin ; Procter & Gamble product : Tide

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ID: 110872

Allocaiton, information & markets : the New Palgrave (dicliona / Eatwell, John etc. Ed.

1987

Eatwell, John etc. Ed.	Reference Material
	0 Rating(s) & 0 Review(s)

Publication	London, Macmillan Publication, 1987.
Description	xi,310p23.5 cm
Standard Number	GIPE Pur.

Key Words

Dictionaries ; Economics

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Accession#	Call#	Current Location	Status	Policy	Location
227599	X:51/M9/227599	Main	Missing	General	Rack1 Shelf1

ID: 360873

Analysis of vegetable marketing efficiency in Phek district, Nagaland. / Dukpa (Praveen); Ezung (T. Zarenthung)

Ezung (T. Zarenthung)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Maketing: Vegetable Marketing: Market Efficiency: dist., Phek: Nagaland ; Vegetable Marketing: Market Efficiency: dist., Phek: Nagaland ; Market Efficiency: Vegetable Marketing: dist., Phek: Nagaland

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ID: 268509

Arduous path to brand loyalty / Bhatia (B. S.); Bawa (Anupam)

Bawa (Anupam)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Marketing Strategies ; Market share ; Brand loyalty ; Advertising ; Brand loyalty : Advertising

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ID: 194359

Basic marketing : Concepts, environment and decisions / Cundiff, Edward W.; Still, Richard R.

1964

Cundiff, Edward W.	Book
	0 Rating(s) & 0 Review(s)

Publication	NEW DELHI, Prentice - Hall Publications, 1964.
Description	576p23.5 cm
Standard Number	GIPE Ex.

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Accession#	Call#	Current Location	Status	Policy	Location
122549	X:51/K4/122549	Main	On Shelf	General	Rack1 Shelf1

ID: 269528

Basic methods of marketing research / Lorie, James. H.; Roberts, Harry. V.

1951

Lorie, James. H.	Book
	0 Rating(s) & 0 Review(s)

Publication	Mc Graw Hill, 1951.
Description	453p
Standard Number	G1/Pur.

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Accession#	Call#	Current Location	Status	Policy	Location
026633	X:51/J7/026633	Main	On Shelf	General	Rack1 Shelf1

ID: 351881

Brand ambiguity and brand dilution of the original brand / Pandey (Krishan Kumar) etc.

Pandey (Krishan Kumar) etc.	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Brand ambiguity ; Brand dilution

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ID: 352952

Brand-building of B-schools : An Indian perspective / Rao (P. Prasada)

Rao (P. Prasada)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

B-schools ; MBA degree ; Brand Elements : Business Schools

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ID: 360774

Building consumer-based brand equity for fast fashion apparel brands in the Indian consumer market / Sharma (Rajesh)

Sharma (Rajesh)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Marketing : Brand equity : Fast fashion apparels ; Brand equity : Fast fashion apparels ; Fashion apparels : Brand equity

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ID: 273866

Cartels in action, a case studies in international business / Stocking, G.W.

1946

Stocking, G.W.	Book
	0 Rating(s) & 0 Review(s)

Publication	NEw York, Twentieth Century Fund, 1946.
Description	533p

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Accession#	Call#	Current Location	Status	Policy	Location
024841	X:51/H6/024841	Main	On Shelf	General	Rack1 Shelf1

ID: 362056

Case study on marketing of fermented fish in Manipur. / Devi, L. Geetarani; Hazarika, B. N

Devi, L. Geetarani	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Marketing: Fermented fish: Manipur ; Fermented fish: Marketing: Manipur

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ID: 122199

Castor Casirio / Ganguly (Dibeyendu)

Ganguly (Dibeyendu)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Castor Marketing

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ID: 352769

Challenges of using the case study method in marketing course and competition / Domnjanovic (Vesna)

Domnjanovic (Vesna)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Marketing management ; Challenges ; Case study method

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ID: 274293

Commodity exchanges and futures trading principles and operatin / Baer, Julius B.; Saxon, O. G.

1949

Baer, Julius B.	Book
	0 Rating(s) & 0 Review(s)

Publication	NEw York, Harper and Brothers, 1949.
Description	324p
Standard Number	GIPE Pur.

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Accession#	Call#	Current Location	Status	Policy	Location
023867	X:51/H9/023867	Main	On Shelf	General	Rack1 Shelf1

ID: 352519

Comparative assessment of Indian and Chinese 'consumer group buying on the web firms': Some marketing implications / Sharma (Varinder M.) etc.

Sharma (Varinder M.) etc.	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

E-Business ; Group buying ; Indian Consumenrs ; Chinese firms

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ID: 352155

Consumer attitudes towards business firms' marketing philosophy, consumerism and government regulations in India: A cross-sectio / Jain (Sanjay K.); Goel (Parul)

Goel (Parul)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Consumerism ; Consumer Attitudes ; Marketing philosophy ; Selling concept ; Government regulations

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ID: 357163

Consumer response to brand placement in movies : Investigating the brand-event fit / Nagar (Komal)

Nagar (Komal)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Marketing strategy : Consumer products ; Movies ; Consumer products : Marketing : Movies ; Movies : Marketing : Consumer products

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ID: 204226

Consumption economics : Multidisciplinary approach / Burk, Marguerite C.

1968

Burk, Marguerite C.	Book
	0 Rating(s) & 0 Review(s)

Publication	NEw York, John Wiley and Sons, Inc., 1968.
Description	359p26 cm
Standard Number	GIPE Pur.

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Accession#	Call#	Current Location	Status	Policy	Location
129260	X:51/K8/129260	Main	On Shelf	General	Rack1 Shelf1

ID: 351644

Cost and profitability of production and marketing of maize in Haveri district / Yatnalli (C. S.)

Yatnalli (C. S.)	Journal Article
	0 Rating(s) & 0 Review(s)

Key Words

Yielding varieties ; Maize production

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