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SINGH (PARVINDER PAL)
(1)
answer(s).
Srl
Item
1
ID:
360344
Consumers attitude towards controversial television commercials and its impact on purchase intentions
/ Singh (Parvinder Pal); Chahal (Harpreet Singh)
Singh (Parvinder Pal)
Journal Article
0 Rating(s) & 0 Review(s)
Key Words
Advertisements : Controversial : Consumers' attitude
;
Consumers' attitude : Controversial advertisements
;
Controlversial advertisements : Consumers' attitutde
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