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PRODUCT BRANDING : ETHNIC IDENTITY : CONSUMER BEHAVIOUR
(1)
answer(s).
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Item
1
ID:
360341
Ethnic identity impact on consumers' ethnocentric tendencies: The moderating role of acculturation and materialism
/ Das (Manish); Mukherjee (Debarshi)
Mukherjee (Debarshi)
Journal Article
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Key Words
Consumer behaviour : Ethnic identity : Product branding
;
Ethnic identity : Consumer behaviour : Product branding
;
Product branding : Ethnic identity : Consumer behaviour
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