Query Result Set
SLIM21 Home
Advanced Search
My Info
Browse
Arrivals
Expected
Reference Items
Journal List
Proposals
Media List
Rules
ActiveUsers:971
Hits:8015439
Show My Basket
Introduction
Information
Ask Us
Help
Topics
Tutorial
Advanced search
Hide Options
Sort Order
Natural
Author / Creator, Title
Title
Item Type, Author / Creator, Title
Item Type, Title
Subject, Item Type, Author / Creator, Title
Item Type, Subject, Author / Creator, Title
Publication Date, Title
Items / Page
5
10
15
20
Modern View
BANKS : SOURCE CREDIBILITY : CELEBRITY ENDORSEMENT
(1)
answer(s).
Srl
Item
1
ID:
360376
Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
/ Chaddha (Priyanka); Agarwal (Bhawna)
Agarwal (Bhawna)
Journal Article
0 Rating(s) & 0 Review(s)
Key Words
Banks : Source credibility : Celebrity endorsement
;
Celebrity endorsement : Source credibility : Banks
;
Credibility : Banks : Celebrity endorsement
;
Endorsement : Celebrities ; Source credibility : Banks
Export