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CREDIBILITY : BANKS : CELEBRITY ENDORSEMENT
(1)
answer(s).
Srl
Item
1
ID:
360376
Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
/ Chaddha (Priyanka); Agarwal (Bhawna)
Agarwal (Bhawna)
Journal Article
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Key Words
Banks : Source credibility : Celebrity endorsement
;
Celebrity endorsement : Source credibility : Banks
;
Credibility : Banks : Celebrity endorsement
;
Endorsement : Celebrities ; Source credibility : Banks
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