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PLACEMENT TYPE: BRAND PLACEMENT: MOVIES: EVENT TYPE
(1)
answer(s).
Srl
Item
1
ID:
361341
Modelling the effects of brand placements in movies: An investigative study of event type and placement type.
/ Chavadi (Chandan A); Menon (Sindhu R); Sirothiya (Monika)
Chavadi (Chandan A)
Journal Article
0 Rating(s) & 0 Review(s)
Key Words
Brand placement: Movies: Event type: Placement type
;
Movies: Event type: Placement type: Brand placement
;
Event type: Placement type: Brand placement: Movies
;
Placement type: Brand placement: Movies: Event type
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