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CONSUMERS: PURCHASE INTENTIONS: BRAND RELATIONSHIP: BRANDED CONTENT
(1)
answer(s).
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1
ID:
361471
Branded content: A bridge building Gen Z's consumer-brand relationship.
/ Bezbaruah (Subhalakshmi); Trivedi (Jay)
Bezbaruah (Subhalakshmi)
Journal Article
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Key Words
Branded content: Consumers: Purchase intentions: Brand relationship
;
Consumers: Purchase intentions: Brand relationship: Branded content
;
Purchase intentions: Brand relationship: Branded content: Consumers
;
Brand relationship: Branded content: Consumers
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