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ETHNOCENTRISM: FOREIGN BRANDS: PURCHASE DECISION
(1)
answer(s).
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Item
1
ID:
361474
Effect of ethnocentrism and attitude towards foreign brands in purchase decision.
/ Thomas (Tijo); Singh (Naveli); Ambady (K. G)
Thomas (Tijo)
Journal Article
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Key Words
Ethnocentrism: Foreign brands: Purchase decision
;
Foreign brands: Purchase decision: Ethnocentrism
;
Purchase decision: Ethnocentrism: Foreign brands
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