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MULTIDIMENSIONAL SCALING: HERBAL HEALTHCARE: BRAND POSITIONING
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ID:
361476
Brand positioning using multidimensional scaling technique: An application to herbal healthcare brands in Indian market
/ Adlakha (Kanupriya); Sharma (Sanjeev)
Adlakha (Kanupriya)
Journal Article
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Key Words
Brand positioning: Multidimensional scaling: Herbal healthcare
;
Multidimensional scaling: Herbal healthcare: Brand positioning
;
Herbal healthcare: Brand positioning: Multidimensional scaling
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