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SOCIAL RESPONSIBILITY: BRAND PREFERENCE: AYURVEDIC PRODUCTS: CONSUMER ETHNOCENTRISM
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361717
Analysing the role of consumer ethnocentrism and social responsibility in the preference of Ayurvedic products.
/ Misra (Richa); Singh (Sonali); Singh (Deepak)
Singh (Sonali)
Journal Article
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Key Words
Consumer ethnocentrism: Social responsibility: Brand preference: Ayurvedic products
;
Social responsibility: Brand preference: Ayurvedic products: Consumer ethnocentrism
;
Brand preference: Ayurvedic products: Consumer ethnocentrism: Social responsibility
;
Ayurvedic products: Consumer ethnocentrism: Social responsibility: Brand preference
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