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TANGIBLES: RESTAURANTS: PERFORMANCE: MARKETING STRATEGY
(1)
answer(s).
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ID:
361737
Embracing 'Tangibles' in restaurants to establish service performance- A marketing strategy to sustain competitiveness.
/ Nanda (Shashi); Khandai (Sujata); Bhatia (Archana)
Khandai (Sujata)
Journal Article
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Key Words
Tangibles: Restaurants: Performance: Marketing strategy
;
Restaurants: Performance: Marketing strategy: Tangibles
;
Performance: Marketing strategy: Tangibles: Restaurants
;
Marketing strategy: Tangibles: Restaurants: Performance
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