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PURCHASE DECISION: APPAREL BRAND: SOCIAL MEDIA: ONLINE PURCHASING
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361754
Factors influencing the purchase decision of apparel brands through social media platforms.
/ Gupta (Swati); Agarwal (Atul Kumar); Chauhan (Ajay Kumar)
Gupta (Swati)
Journal Article
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Key Words
Purchase decision: Apparel brand: Social media: Online purchasing
;
Apparel brand: Social media: Online purchasing: Purchase decision
;
Social media: Online purchasing: Purchase decision: Apparel brand
;
Online purchasing: Purchase decision: Apparel brand
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