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JOSHI, RICHA
(1)
answer(s).
Srl
Item
1
ID:
362488
Captivating brand hate using contemporary metrics: A structural equation modelling approach.
/ Joshi, Richa; Yadav, Rajan
Joshi, Richa
Journal Article
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Key Words
Brand hate: Mediation: Moderating effect: Negative past experience
;
Mediation: Moderating effect: Negative past experience: Brand hate
;
Moderating effect: Negative past experience: Brand hate: Mediation
;
Negative past experience: Brand hate: Mediation: Moderating effect
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